Total Book Sales Up 3.4% in August

AAP has today released their August 2010 sales figures, produced by Management Practice. 

Sales for the Month were up 3.4 percent on the previous August.  Sales for the calendar year-to-date are up 6.9%. 

New York, NY, October 14, 2010— Publishers’ book sales tracked by the Association of American Publishers (AAP) for the month of August increased 3.4 percent on the prior year to $1.6 billion and were up by 6.9 percent for the year to date.

The children’s book category showed decreases over August of last year, with Hardcover Children’s/YA sales down 8.0 percent for the month with sales of $77.8 million, year-to-date sales are down by 14.6 percent. Children’s/YA Paperback sales decreased 15.1 percent in August with sales totaling $58.9 million; sales fell 7.6 percent for the year to date.

The Adult Hardcover category was down 24.4 percent in August with sales of $83.8 million, although sales for the year-to-date are up by 5.2 percent. Adult Paperback sales decreased 18.3 percent for the month ($124.9 million) but increased by 4.1 percent for the year. Adult Mass Market sales decreased 21.9 percent for August with sales totaling $54.9 million; sales were down by 14.3 percent year to date.
Downloaded Audio Books also saw an increase of 4.6 percent over last year, with sales of $6.3 million in August; and the category also rose 28.8 percent year-to-date. Physical Audio Book sales decreased 23.4 percent in August with sales totaling $9.9 million; sales for the year to date are down 6.0 percent.

Religious Books decreased 0.4 percent for the month with sales totaling $58.1 million, sales were down by 0.3 percent for the year to date.

Sales of University Press Hardcover books were up 10.2 percent in August to $6.1 million; sales increased by 5.4 percent year-to-date. University Press Paperback posted an increase of 15.7 percent for the month with sales totaling $10.1 million, sales were up 4.7 percent for the year. Sales of Professional books rose 14.5 percent to $102.7 million and were up by 10.7 percent for the year to date.

Higher Education publishing sales grew 11.8 percent for the month ($969.7 million) and increased 12.4 percent for the year. Finally, the K-12 elementary/high school category posted total net sales of $629.6 million, down 4.9% percent over the prior year, and year-to-date sales of $2.9 billion, an 8.0 percent increase over 2009.

 
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